Privacy policy

Last updated: August 20, 2026

Bentoria is a brand operated by PrimeMatter Goods LLC ("Bentoria," "we," "us," or "our"). PrimeMatter Goods LLC operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy and the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be linked to an identifiable person.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details, including your name, billing address, shipping address, phone number, and email address.
Financial and payment information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment-related details. Payment information may be processed by Shopify and other payment service providers on our behalf.
Account information, including your username, password, preferences, settings, and other information associated with your customer account.
Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as information about past transactions.
Communications with us, including information you provide when contacting customer support or otherwise communicating with us.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, place an order, use the Services, communicate with us, or otherwise provide information to us.
Automatically through the Services, including from your device when you visit or use our website, and through cookies and similar technologies.
From our service providers, including providers that supply technology, payment processing, analytics, fulfillment, shipping, customer support, marketing, or other services on our behalf.
From our business partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

Providing, Tailoring, and Improving the Services

We use personal information to provide the Services and perform our contractual obligations to you, including to:

process payments;
fulfill and deliver orders;
process purchases, returns, refunds, exchanges, and other transactions;
remember your preferences and products you may be interested in;
create and manage customer accounts;
send account and order-related notifications;
arrange shipping and facilitate returns;
enable product reviews and other store functionality;
personalize and improve your shopping experience; and
recommend products that may be relevant to you.

Marketing and Advertising

Where permitted by applicable law, we may use personal information for marketing and promotional purposes, including to send promotional communications by email, text message, or other channels and to display advertisements for our products or services on our Services or other websites and platforms.

Depending on your location, applicable law may provide you with rights to opt out of certain targeted advertising, sale, or sharing of personal information.

Security and Fraud Prevention

We may use personal information to authenticate accounts, provide a secure shopping and payment experience, detect and investigate fraudulent, illegal, unsafe, or malicious activity, protect our customers and business, and secure the Services.

If you create a customer account, you are responsible for keeping your account credentials confidential and secure.

Communicating with You

We use personal information to respond to your questions, provide customer support, communicate about orders or accounts, and maintain our business relationship with you.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws and legal obligations, respond to valid legal processes or government requests, establish or defend legal claims, investigate disputes, and enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances and for legitimate business purposes, we may disclose personal information to third parties, including:

Shopify and service providers that perform services on our behalf, such as payment processing, website hosting, IT services, analytics, customer support, cloud storage, order fulfillment, shipping, and logistics.
Business and marketing partners that assist us with advertising and marketing, where permitted by applicable law.
Shipping and fulfillment providers when necessary to process, fulfill, and deliver your order.
Third parties at your direction or with your consent, including through social media integrations or other third-party services you choose to use.
Affiliates or entities within our corporate group, if applicable.
Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business or assets.
Government authorities, regulators, courts, or other parties when disclosure is required by applicable law, legal process, or reasonably necessary to protect our rights, customers, users, or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve Shopify's services and our store.

Information submitted through the Services may be transmitted to and processed by Shopify and other service providers in countries other than the country in which you reside.

We may also use Shopify features that use information from your interactions with our store, Shopify, and other merchants to improve services, analytics, fraud prevention, personalization, or advertising. In circumstances where Shopify independently determines the purposes and means of processing, Shopify is responsible for that processing and for responding to applicable privacy rights requests relating to such processing.

You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy and Shopify Privacy Portal available through Shopify's official privacy resources.

Cookies and Similar Technologies

We and our service providers, including Shopify, may use cookies, pixels, local storage, and similar technologies to operate the Services, remember your preferences, understand how visitors interact with our website, improve the Services, prevent fraud, and, where permitted, support advertising and marketing activities.

Depending on your location, you may be able to manage certain cookie and privacy preferences through the privacy controls made available on our website.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not owned or controlled by us, you should review that third party's privacy policy, security practices, and terms. We are not responsible for the privacy, security, accuracy, or reliability of third-party websites or platforms.

Information you disclose publicly or semi-publicly through third-party platforms, including social media platforms, may be visible to other users and may be used by those platforms or other third parties.

Our inclusion of a link does not necessarily imply endorsement of the third-party website, platform, owner, or operator.

Children's Data

The Services are not directed to children, and we do not knowingly collect personal information from children under the age at which they may legally consent to the processing of their personal information in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the information below to request deletion where applicable.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share," as those terms may be defined under applicable privacy laws, personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security system or method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain customer accounts, comply with legal and tax obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Retention periods may vary depending on the type of information and applicable legal requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may apply only in certain circumstances.

Right to Access / Know

You may have the right to request access to personal information we maintain about you and information about how we process it.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format and, in some circumstances, request that it be transferred to another party.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you reside, you may have the right to opt out of certain processing considered a "sale," "sharing," or "targeted advertising" under applicable privacy laws.

Where required, we provide mechanisms through our website that allow you to exercise applicable opt-out rights.

If your browser sends a recognized Global Privacy Control (GPC) signal, we will process that signal as required by applicable law.

Managing Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Even if you opt out of marketing communications, we may continue to send non-promotional communications relating to your orders, transactions, customer account, security, or our ongoing business relationship with you.

Exercising Your Rights

You may exercise applicable privacy rights through privacy controls provided on our website or by contacting us using the information in the Contact Us section below.

We will not discriminate against you for exercising applicable privacy rights.

Where permitted or required by law, we may need to verify your identity before fulfilling a request. You may also be permitted to designate an authorized agent to submit a request on your behalf. We may require appropriate verification of the agent's authority and your identity.

We will respond to verified requests within the time required by applicable law.

Complaints

If you have concerns or complaints regarding how we process personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a decision we make regarding your privacy request or lodge a complaint with an applicable data protection authority.

International Transfers

Your personal information may be transferred, stored, or processed outside the country in which you reside, including in the United States and other countries where Shopify or our service providers operate.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

For transfers from the European Economic Area, United Kingdom, or other jurisdictions requiring approved transfer mechanisms, applicable safeguards may include Standard Contractual Clauses or other legally recognized transfer mechanisms, unless the destination country has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, or legal and regulatory requirements.

When we make changes, we will post the revised Privacy Policy on this website and update the Last updated date. Where required by applicable law, we will provide additional notice.